Customer Stories

Struggling with a specific problem? Our case studies can show you how our customers hacked a solution to their challenges with our support.

C H A Î N E

Emmi Kainulainen, CEO and Founder of CHAÎNE, is an inspiring story of how a long-time passion towards design can lead to creating your own fashion brand. Ever since she was a child, she felt a desire to create new things and loved to paint often. “I made clothes for my barbies and planned how I wanted to decorate my room all the time. I’ve felt like I’ve always been a creative person.”

The thought of being an independent designer and create her own brand felt like a natural path for Emmi, and in high-school she decided it would happen sooner or later. Emmi would actively enroll in extra arts and clothing-related courses.
Chaine website screenshot

Challenge

In summer 2015, CHAÎNE was born. Emmi had worked on the logo and artwork that would be used on her designs since early spring that year. She was actively engaging with potential users too, and did marketing research through social media to find out what people liked the most, “I was getting continuous feedback on different concept designs, and finally after a year I decided which products I would design.”

Emmi thought the hard part was finally over, but quickly came to realize the nightmare of manufacturing. “Last winter, I was looking for factories around the world but it turned out to be so hard to get quotes on fabrics and everything. I thought it would be much easier but it turned out extremely hard. None of the factories would reply to my requests. I emailed so many factories.”

Last winter, I was looking for factories around the world but it turned out to be so hard to get quotes on fabrics and everything.

Solution

After spending weeks finding suitable factories, Emmi stumbled upon FactoryFinder and gave it a try. “FactoryFinder is amazing! Ever since the beginning, you’ve been so helpful along the way and it felt like you were present at every stage. I don’t need to stress about anything, allowing me to focus on my brand and designs.”

The first collection of CHAÎNE has been a success, and now Emmi’s five brothers have joined to lead sales and marketing to reach an even larger audience, while Emmi is already designing her next collection. At FactoryFinder, we’re already working hard to help with CHAÎNE’s next product lines. We’re really excited to follow CHAÎNE’s path in the future, and we definitely recommend checking out www.chaine.co if you’re interested to see their collection!
Emmi and her brother with their products

FactoryFinder is amazing!

FactoryFinder is amazing! I don’t need to stress about anything, allowing me to focus on my brand and designs.

Emmi kainulainen / C H A Î N E - Founder & CEO

START SMALL, SCALE FAST

We believe that there are many designers like Emmi, who want to build their own brands, but find themselves struggling to scale their production. We don’t want this trouble of finding factories to stand in the way of talented designers. Because we believe that if we provide designers the right support, their brands can reach full potential.
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