Often in the fashion industry we see impractical-looking products that we would never even imagine wearing ourselves. However, this is an important part of fashion, as each designer is unique and has their own way of approaching design thinking. Designers should typically take on a customer-centric, or user-centric approach, meaning designs are made specifically to satisfy the needs and tastes of their end users. It differs from traditional product development thinking as it all comes from insights of customers.
Of course such design thinking is more demanding for designers. They must know exactly what their customers want, and designers must observe how users will interact with the product and continuously test their assumptions over the designing process. An experienced designer is an expert of implementing design thinking from the beginning, where the goal is to optimize the product so that users will accept the product from its launch, instead of designing a product that demands users to change their behavior and conceptions to fit the product.
A study has shown five useful steps to take for the design thinking process:
Empathize. A designer should fully understand the experiences of the end-user for whom they are designing. Empathy is considered essential in design thinking because it helps a designer to understand and to share the same feelings that others (users) feel.
Define. This means analyzing the findings from the empathy work in order to form a user point of view that will be implemented in the design. The designer needs to define all the above feelings and identify the main problems that need to be solved.
Ideate. At this stage, the designer explores a wide variety of possible solutions through generating a large amount of differing solutions, allowing her to step beyond the obvious and explore an entirely new range of ideas.
Prototype. Here, the designer gets to finally make and create the solution for the problem, by transforming an idea into a physical form so that the designer can interact with users and learn and develop over the process.
Test. Once the designer has the prototype, they will observe and get feedback to refine the prototype and learn more about the user. During this step, empathy plays a key role in shaping the user’s experience. Testing also helps shape the designer’s point of view towards the user’s.
Using design thinking logic in fashion design helps designers better understand their customer’s needs. As a result, their product has a higher chance of getting accepted by the customers.
If you’re also a designer, you can get help with the manufacturing process by contacting us at FactoryFinder. You’re welcome to check out our page too at factoryfinder.com to get details of how it works. We’re always open for new projects and will provide the help you need.